I recently had the opportunity to work with Beach Baby Port Stanley to develop an illustrated logo for their beachfront business. They sell a wide range of products, but focus primarily on items that folks may have forgotten to bring with them, essentials like sunscreen, towels, snacks, and drinks. The idea behind the logo is that Beach Baby is a lifesaver for the beach-bound, hence the lifesaver, naturally. The client also wanted to stress their Canadian background, so we integrated the Canadian flag into the lifesaver design. The client was over the moon with the final design, which means I was as well. If you’re in Port Stanley during the summer, be sure to stop by and show some support for this great local business.